차례
I. 서론 ······························································································ 7
II. 멕시코의 경영환경 ··································································· 9 1. 멕시코의 지역우위 ·················································································· 9 2. 멕시코의 제조업우위 ············································································ 15 3. 멕시코 경영환경의 위험요인 ······························································ 18 4. 멕시코의 경영환경 평가 ······································································ 20
III. 멕시코의 주요 산업 환경 ···················································· 22 1. 멕시코의 주요 산업: 자동차산업 ······················································· 22 2. 멕시코의 주요 산업: 전자산업 ··························································· 26
IV. 한국 기업의 멕시코 진출현황 ············································ 33
V. 한국기업의 멕시코 진출전략 ··············································· 38 1. 해외시장 진출 동기 ·············································································· 38 2. 해외시장 진입전략과 기업성과 ·························································· 39 3. 멕시코 진출 한국기업의 진입전략 유형분석 ·································· 41 4. 시사점과 정책적 제언 ·········································································· 46
VI. 결론 ·························································································· 49
참고문헌 ······································································································· 52
|