차례
I. 서론 ······························································································ 7
II. 멕시코의 경영환경 ··································································· 9
1. 멕시코의 지역우위 ·················································································· 9
2. 멕시코의 제조업우위 ············································································ 15
3. 멕시코 경영환경의 위험요인 ······························································ 18
4. 멕시코의 경영환경 평가 ······································································ 20
III. 멕시코의 주요 산업 환경 ···················································· 22
1. 멕시코의 주요 산업: 자동차산업 ······················································· 22
2. 멕시코의 주요 산업: 전자산업 ··························································· 26
IV. 한국 기업의 멕시코 진출현황 ············································ 33
V. 한국기업의 멕시코 진출전략 ··············································· 38
1. 해외시장 진출 동기 ·············································································· 38
2. 해외시장 진입전략과 기업성과 ·························································· 39
3. 멕시코 진출 한국기업의 진입전략 유형분석 ·································· 41
4. 시사점과 정책적 제언 ·········································································· 46
VI. 결론 ·························································································· 49
참고문헌 ······································································································· 52
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Issue Paper